This song is the one we are using for our own coursework, therefore i thought it would be helpful for me to analyse this video in order to use the appropriate conventions from this. This video uses purely a performance element, as is shown through the use of instruments and strange dance moves, both conventions of ska music videos.
Ska music videos and songs generally have no particular narrative or story line to them, and are quite random as if they've been thrown together, which adds to the unique and humorous nature of this genre.Multiple locations are used in this video, with cuts between the school hall, the playground and occasional shots of the kids in their classroom, among others. These cuts are random and have no particular chronological order, which adds to the random, messy atmosphere of the video. A school is an urban location which relates to the song, this kind of setting is a conventional feature of ska music videos. This mixture of location distorts the fluidity of the video, distorting the narrative and focusing more on performance element.
The costumes in this video are another conventional feature of ska, the band is wearing black suits with sunglasses, a recognisable trait that the audience can identify with this genre.
Shots of the lead singer are held for the longest period of time, giving him the most screen time, another conventional editing technique generally used in ska videos.
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