Sunday, 4 June 2017

Artist identity- research


Twenty one pilots




They have a running theme of red, black and white colours in their videos, website and digipak. On their website and digipak they have a illustrated, abstract pattern as a linking theme, along with the same font on their digipak and website with the lines through the words. Thgis is specific to this Blurryface album, as their previous album had a lighter, more pastel look. They have completely changed their website to fit with their latest, more popular album, which has a darker look to it.

Adele




Adele has a running theme that makes her and her products recognisable. Her albums are consistently named after numbers (21, 22 etc.) Her albums are mostly all black and white and her videos mostly share this theme. Her products have a very traditional and old fashioned look to them which runs between her digipaks, music videos and website. Her album cover features her face in a close up which is also a consistent factor of her artist identity.

Gorillaz


The Gorillaz have a group of recognisable cartoon characters which they use in every video, on their website and on their digipak. This helps to link all their platforms together and create an identifiable theme. All of their content is quite dark and unique, which makes them stand out.

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